Tag Archives: Behavioral Targeting

MUNI: A Love Story (For Marketers)

Last week we had Bike-to-Work Day and San Franisco is a pretty great place to enjoy it. I even heard among some SF executives that the bamboo bike frame is the new Mission Bicycle, which was the new Hufnagel, which was the new Mercedes or something to that effect. I’m not too status-oriented when it […]

3 Types of Online Marketing to Follow Your Target

Behavioral Targeting WDFA’s Behavioral Technology identifies and segments anonymous user behaviors throughout millions of websites within the company’s Data Network. Once an audience is identified, WDFA can serve behavioral ad placements to them in the exclusive Network of consumer-branded sites. Contextual Targeting WDFA’s Contextual Targeting Technology scans and classifies web pages into more than 3,300 […]