Category Archives: Why Just The Other Day

Lessons Learned So Far: An Intern’s Perspective

I call it the real world because this is how I expect my career to be. I get up in the morning ready to hit the BART train. One thing I learned is that image is a must, so I always go to work in professional attire. I’ve had to adjust from backpacks to briefcases […]

A Junior Perspective on Type

As part of Gen Y and as un-jaded young designer in advertising, I’m obsessed with noticing every little detail in the web and print advertising world. Here are a few trends in typography I’ve seen (and love) that are becoming more and more popular this half of 2011. 1. Typeface pairing. This trend is huge […]

Why You Should Not Eat Lunch At Your Desk

All of this was within a one block radius on my “adventurelunch” last week. -JF

MUNI: A Love Story (For Marketers)

Last week we had Bike-to-Work Day and San Franisco is a pretty great place to enjoy it. I even heard among some SF executives that the bamboo bike frame is the new Mission Bicycle, which was the new Hufnagel, which was the new Mercedes or something to that effect. I’m not too status-oriented when it […]

The 800-Pound Guerrilla in the Room

Sure Creatives have license, but Guerrilla Marketing folks have IDEA CAPITAL, and they shouldn’t be afraid to leverage it. These days, for some of us, it means pitching big and pitching often. In fiscally predictable times, sure, you want to do all the hand-holding, getting little nibbles of work here and there that you build […]

It’s about time.

This past weekend WDFA launched an integrated campaign for our client, One Medical Group. The objective was to introduce One Medical Group as the modern-day doctor office to time-strapped New Yorkers and transform the typical health care experience into one that is personalized around the patient’s needs. Imagine that! One Medical Group isn’t just a […]

Happy New Year from WDFA

If there was one thing 2010 taught us it’s that life has no guarantees and that every day should be treated as a blessing and adventure. So here in 2011 we are not going to wait for milestones or sales figures to move forward. The days of us living to work are over and working […]

WDFA Has Done It Again

WDFA is back in the headlines! The San Francisco Business Times‘ exposé reveals WDFA’s unique history, tracing the company from its roots to where it is now — a serious player in the San Francisco market and working on expanding nationally. Raj Prasad and Jason Hilton, WDFA’s co-founders, got business up and running back in […]

Drink a Little Good, Do a Little Good

Believe it or not, but WDFA isn’t all business; we have our fun both at and outside of the office.  So when we sponsor events and get-togethers, chances are pretty good that it’ll be a blast. Take, for example, The Drink Good — Do Good Coalition events hosted at our favorite local watering hole, EZ5. […]

Happy Holidays, from WDFA

For any new employee, the company holiday party is HUGE stress provoker.  What to wear?  Who to bring?  How do I annihilate this shrimp skewer without drawing attention to myself? When I think of company get-togethers, a stuffy, judgmental atmosphere full of awkward conversation is what comes to mind. Luckily for me (and I think […]