Category Archives: SEO

Explaining the benefits of SEO vs. PPC

SEO Visitors from search engine results do not cost you a penny Increase in traffic by 25% from benchmark The rankings a website achieves through SEO can continue for a long time after the work has been done Over the long term, SEO can be more cost effective than PPC Visitors are more likely to […]

How the Yahoo! and Microsoft Search Alliance Works for Advertisers

Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and search advertising, offer a more engaging and personalized experience for consumers, and create greater value for advertisers and publishers. It […]