Category Archives: Micromarketing

Drink Good – DO GOOD Hosts Bollywood Trivia Night to Raise Money for the San Francisco Education Fund

Drink Good – DO GOOD is hosting Bollywood Trivia Night on Wednesday, May 25, from 5:30pm to 8:30pm; trivia starts at 6pm. Taking place at EZ5 Bar in the Financial District just five blocks from BART and MUNI, teams of four will fiercely compete to see who reigns supreme in Bollywood trivia. The winning team […]

MUNI: A Love Story (For Marketers)

Last week we had Bike-to-Work Day and San Franisco is a pretty great place to enjoy it. I even heard among some SF executives that the bamboo bike frame is the new Mission Bicycle, which was the new Hufnagel, which was the new Mercedes or something to that effect. I’m not too status-oriented when it […]

The 800-Pound Guerrilla in the Room

Sure Creatives have license, but Guerrilla Marketing folks have IDEA CAPITAL, and they shouldn’t be afraid to leverage it. These days, for some of us, it means pitching big and pitching often. In fiscally predictable times, sure, you want to do all the hand-holding, getting little nibbles of work here and there that you build […]

A Tasting Adventure: One World, One Glass

On Saturday, March 26th, join us at One World, One Glass, presented by Drink Good – DO GOOD and sponsored by East Bay Express, for unique spirit and beer tastings from three regions of the world. Each region is represented at a different bar. No matter which one you attend, you enjoy unlimited tastings as […]

Raj on Leveraging Technology

Back in September 2010, our founder Raj Prasad participated in the Small Business Technology Tour in Mountain View, CA. Below is a video of his conversation with Rachel King (Bloomberg Business Week) and moderator Ramon Ray on how companies are leveraging technology. Click here to watch the video.        

WDFA Has Done It Again

WDFA is back in the headlines! The San Francisco Business Times‘ exposé reveals WDFA’s unique history, tracing the company from its roots to where it is now — a serious player in the San Francisco market and working on expanding nationally. Raj Prasad and Jason Hilton, WDFA’s co-founders, got business up and running back in […]

WDFA Marketing: Taking It to the Street

Sheila Shayon on September 2010 WDFA Marketing was recently ranked #5 on INC magazine’s 2010 list of America’s fastest-growing companies and #1 in Marketing and Advertising. The company’s revenues have soared nearly 14,000% in just three years. WDFA is short for “We Don’t Fool Around,” although the R-rated version is NSFW. The cheeky acronym perfectly […]

Partnership with Dunkin’ Donuts

WDFA Gets to Roots of Best Marketing Practices August 25, 2010 by Susan Minichiello With its turnkey solutions, experience supporting franchises and grassroots approach, DDIFO Sponsor WDFA Marketing (WDFA) stands apart from the competition. No matter the size of your budget, WDFA can help you make the most of every marketing dollar. The firm’s products […]

Hispanic Media: Growing Fast and Strong

Ethnic broadcasting is about to explode. Hispanic television has turned a whole new leaf and is doing better than ever. “This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” says Don Browne, president of Telemundo. Part of the Hispanic television has become so big and successful […]

3 Types of Online Marketing to Follow Your Target

Behavioral Targeting WDFA’s Behavioral Technology identifies and segments anonymous user behaviors throughout millions of websites within the company’s Data Network. Once an audience is identified, WDFA can serve behavioral ad placements to them in the exclusive Network of consumer-branded sites. Contextual Targeting WDFA’s Contextual Targeting Technology scans and classifies web pages into more than 3,300 […]