Author Archives: wdfamarketing

WDFA Marketing Team

Lessons Learned So Far: An Intern’s Perspective

I call it the real world because this is how I expect my career to be. I get up in the morning ready to hit the BART train. One thing I learned is that image is a must, so I always go to work in professional attire. I’ve had to adjust from backpacks to briefcases […]

A Junior Perspective on Type

As part of Gen Y and as un-jaded young designer in advertising, I’m obsessed with noticing every little detail in the web and print advertising world. Here are a few trends in typography I’ve seen (and love) that are becoming more and more popular this half of 2011. 1. Typeface pairing. This trend is huge […]

Why You Should Not Eat Lunch At Your Desk

All of this was within a one block radius on my “adventurelunch” last week. -JF

Raj Prasad: What winning means in today’s economy

Charlie Sheen has talked a lot about winning in the past few months. So I couldn’t help but think about the standards of winning in business, and how much they have changed. The truth is this: In this fragile economy, winning is essentially effective risk management. A definitive factor in business success and failure has […]

Drink Good – DO GOOD Hosts Bollywood Trivia Night to Raise Money for the San Francisco Education Fund

Drink Good – DO GOOD is hosting Bollywood Trivia Night on Wednesday, May 25, from 5:30pm to 8:30pm; trivia starts at 6pm. Taking place at EZ5 Bar in the Financial District just five blocks from BART and MUNI, teams of four will fiercely compete to see who reigns supreme in Bollywood trivia. The winning team […]

“Inc. and Hiscox Present: Managing Risk in Pursuit of Growth”

This past Thursday, May 19th, WDFA founder, Raj “The King of Mañana” Prasad spoke on a panel discussion: Managing Risk in Pursuit of Growth, presented by Inc. and Hiscox. It was hosted at the Intercontinental Mark Hopkins Hotel in San Francisco. Raj was joined by the founder of See Jane Run, Lori Shannon, as well […]

MUNI: A Love Story (For Marketers)

Last week we had Bike-to-Work Day and San Franisco is a pretty great place to enjoy it. I even heard among some SF executives that the bamboo bike frame is the new Mission Bicycle, which was the new Hufnagel, which was the new Mercedes or something to that effect. I’m not too status-oriented when it […]

Multicultural Alcohol Tastings in Support of the San Francisco Education Fund

An event so nice they hosted it twice. Join Drink Good – DO GOOD once again for One World, One Glass: Part Two! Only this time, all proceeds are being donated to the San Francisco Education Fund, in support of San Francisco public schools. Unlimited alcohol tastings, savory ethnic food, music and supporting San Francisco’s […]

The 800-Pound Guerrilla in the Room

Sure Creatives have license, but Guerrilla Marketing folks have IDEA CAPITAL, and they shouldn’t be afraid to leverage it. These days, for some of us, it means pitching big and pitching often. In fiscally predictable times, sure, you want to do all the hand-holding, getting little nibbles of work here and there that you build […]

It’s about time.

This past weekend WDFA launched an integrated campaign for our client, One Medical Group. The objective was to introduce One Medical Group as the modern-day doctor office to time-strapped New Yorkers and transform the typical health care experience into one that is personalized around the patient’s needs. Imagine that! One Medical Group isn’t just a […]