Social Media Study among 2010 Inc. 500

As a member of the Inc. 500, WDFA recently participated in a social media study that we wanted to share for your intellectual enjoyment.

Entitled “The 2010 Inc. 500 Update:  Most Blog, Friend And Tweet But Some Industries Still Shun Social Media,” this study was conducted by the Center for Research Marketing at the University of Massachusetts, Dartmouth. It reveals some noteworthy facts:

Social networking continues to lead the way [duh] — The platform most familiar to the 2010 Inc. 500 is Facebook with 87% of respondents claiming to be “very familiar” with it.  Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site.

Blogging remains an important tool for the Inc. 500 — Fifty percent of the 2010 Inc. 500 has a corporate blog, up from 45% in 2009 and 39% in 2008.

Social media adoption varies among the Inc. 500 Industries — Government services, energy services and financial services are slow to embrace social media.

You can read the full article here.

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