Genius is 1% inspiration, & 99% perspiration.

The famous quote by Thomas Edison couldn’t be further from the truth. Creative thinkers of our industry often find themselves with brilliant ideas, but a lack of organization and productivity to bring those ideas into fruition. We are bombarded with information that comes from constant brainstorming and research. How many times do you have a great idea, and know it, but fall short of ever seeing it get to production? What stops us from seeing these flashes of genius slip by the wayside only to jump to the next great idea? For me, and many other great thinkers, I believe the reason why we can’t follow through is not that we lack the motivation or commitment, but simply don’t take the time to organize and deconstruct our ideas into a workable timeline. For most, we jumble around ideas through pictures and words and somehow string them together to form our final thought. And most of the time we get a way with it. But when we have that idea that requires precise planning and execution we must find a better way of getting the job done.

Some common ways of improving our creative organizational skills is to set goals within a reasonable time limit. Once the goals are set, break them down into smaller goals, and then smaller and smaller. This ensures that the process is in the works to accomplish something bigger. One of the most common pitfalls of a poorly executed campaign is to rush the process and miss the bigger picture. So take your time and plan carefully. Who knows, you may find a different path that leads you into a better direction. Collaborate. This is the fastest way to learn from your fellow peers. Ask them how they tackle their biggest problems. There’s no better way to learn than from the mistakes and experiences of others. Simply put, organize your methods as an intuitive approach to productivity. Creative thinkers need to push their ideas into action. We need to capture and manage our steps to ensure that nothing falls through the cracks, and ideas are accomplished.

Alex Azcona
Assistant Director of Creative Services

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One Comment

  1. Lindsay
    Posted August 10, 2010 at 8:33 am | Permalink | Reply

    Willy Wonka: [making a mysterious formula] Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.

    Mrs. Teevee: [as Mr. Wonka drinks the formula] That’s 105%!

    Mr. Beauregarde: Any good?

    Willy Wonka: [smacks his lips, then speaks thinly] Yes.

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