Thoughts on advertising by Bob Reboin, AE at large

Advertising is communication.  Advertising is what you do when you can’t personally sit down and talk with each and every present and future customer.  Your advertising program is a direct reflection of the image, quality and price perception of your business.  It’s your personality personified.  You can think of it as being an uninvited guest at someone’s party.  If you have a charming or unique personality, and if you communicate well with the host, you just might be invited and welcome back.  Then again, if you’re stiff, overbearing or have nothing interesting to say, then don’t let the door hit you on the way out.  Personally, I try to help business owners communicate better, to help them portray a better, more accurate picture of of their business.  I’ve dedicated my career to it because advertising is something I’m passionate about.  Why?  Because I like to party.


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