How the Yahoo! and Microsoft Search Alliance Works for Advertisers

YahooYahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and search advertising, offer a more engaging and personalized experience for consumers, and create greater value for advertisers and publishers. It will not immediately affect your account.

Read about it here

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