Mapping Example – Acculturated Asians to Western Culture, Bay Area

Using the term “Ethnic Identification”, which represents the strength of maintenance of original cultural traits, we are able to define the strength of one’s cultural beginnings. In contrast to this term we can explain the process of assimilation or acculturation, and actually measure it. Acculturation refers to the learning traits of the mainstream culture. Cultural adaptation is acknowledged to change an immigrant’s values, attitudes, motives and lifestyle preferences. This being said, family is the closest and one of the most influential forces. This map indicates the cultural effects from the individual and family level of western culture.

As another example of our micro marketing abilities another map is placed here with the population results of Very Westernized Neighborhoods in San Francisco by Zip Code.

Westernized Asian Population Map

ZIP Code Very Westernized
94014 Daly City 8,039
94102 San Francisco 2,490
94103 San Francisco 1,832
94104 San Francisco 185
94105 San Francisco 293
94107 San Francisco 1,368
94108 San Francisco 2,023
94109 San Francisco 5,334
94110 San Francisco 3,480
94111 San Francisco 453
94112 San Francisco 11,388
94114 San Francisco 786
94115 San Francisco 2,024
94116 San Francisco 6,346
94117 San Francisco 1,150
94118 San Francisco 4,590
94121 San Francisco 5,610
94122 San Francisco 7,700
94123 San Francisco 853
94124 San Francisco 3,362
94127 San Francisco 1,651
94129 San Francisco 49
94130 San Francisco 91
94131 San Francisco 1,735
94132 San Francisco 3,323
94133 San Francisco 4,560
94134 San Francisco 7,022
94158 San Francisco 67

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