Just a Thought

As spending becomes more conservative, now is the time to rediscover your roots. Remind your target markets why your business offers the best services and/or products. Peel away the layers of fancy promos and add-ons and get down to what key values your brand stands for. For example, if you’re selling a new car, don’t focus on a luxurious feature like GPS. Focus on what inspired you to make this car in the first place and why that makes it better than everyone else’s. This is what people want right now – basics. They’re interested in what will help them survive, not in fancy accessories. But be forewarned: This doesn’t give you license to create boring ads. Let your creativity run wild, just keep it simple.

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