I call it the real world because this is how I expect my career to be. I get up in the morning ready to hit the BART train. One thing I learned is that image is a must, so I always go to work in professional attire. I’ve had to adjust from backpacks to briefcases and that each WDFA employee works with two computer monitors.
My perspective on the marketing world is what I thought it would be — a lot of hard work. But time moves very fast in the office where there is always something to do. I’ve learned that as a marketer you have to be caught up on any social media and all the applications to know what is going on in the world. Research is also a must, as you spend a lot of time learning how other companies market themselves. Also, it’s of great importance to have a broad understanding of business, it really does give one a leg up on the competition.
At WDFA, the atmosphere is relaxed even if the workload is not, and we make sure that we never succumbed to the monotony that one may get in an office. I have to say that my time thus far has been nothing short of amazing and I owe it to the whole staff, especially Jessica for preparing me to be the best that I can be.
Nitu Sidhu is a college junior at San Jose State University who is majoring in business marketing. He has a tenacious attitude to learn everything there is to know about the industry.